March 15

3/15 - There will be a lot of green pushing up through the ground this Spring and it won’t be plant-based. There is a pent-up tidal wave of spending about to hit America’s businesses that will very quickly make us forget this miserable winter. The consumer savings rate for the 10 months through Jan 2021 averaged 18.4% compared to an average of 6.2% for the 25 YEARS pre-Covid. As a result, Americans now have $1.6T in “excess savings” that is over and above what would have been without Covid. On top of that savings now comes a torrent of stimulus checks from the new $1.9T relief bill, and an additional $300/week in unemployment benefits guaranteed until Sept. For most Americans, vaccination is a “get out of jail free” card. Every day we get another 2M+ consumers that are clamoring for travel, dining, and retail. Restaurants could be overwhelmed by summer.

Sheena Levi